The word from my agency is that in order to meet our sales goals for 2016 we have only nine months instead of 12. That is because historically in presidential election years real estate markets have slowed between September and November.
I’ve been reading about this online and it seems to me that there is some differences in opinion about this phenomenon. You, the reader, can google this yourself. What I am finding is that people buy and sell according to their own needs and what the economy offers. Yes, the economy can shift based on assumptions of what a new President might bring to the mix. Still, in my opinion, it’s the consumer who has the power to direct that economy.
Such a pronouncement about the market makes me aware of “fear”. Fear that if I don’t succeed in my listings and sales within nine months I will fail. It sets me up to feel a LOT of pressure. So I prefer to work one day at a time, constructing goals and meeting them as they arrive. I have lived the rat race/tread wheel life in the past, and I don’t find that it is good for my health.
I want to trust that as I approach my goals and follow through with the steps required, at my own pace,I will have the desired results. I know that when I feel pressured, that pressure often is not coming from myself, but from the outside. Outside influences – from sales meetings, media, concerns about competition and measuring up – disturb my focus for what I want for my business.
I am seeing that “everyone says I must do these things to have a successful business”. Maybe. Some things have been proven to work, techniques, strategies, etc. Sometimes those techniques need to be tweaked or eliminated. And strategies need to change. Because the market is like water. It flows, it freezes, it dries up. Constant change. Change must be anticipated so that one is not caught in the trap of going along with others’ ideas.
That is why I plan to conduct my business in a way that moves with changes, not by memes about what the changes will be. I will adapt to what is happening today and I hope that I can offer confidence to buyers and sellers who may be hesitant to enter the market because of what “they” say.